A Slow Slide to Death

Successful—and Fit

How You Can Be

Healthy and Ripped,

Even as a Successful Executive with an

“Over-full” Schedule and Todo List

Becoming a leader and a key member of a successful enterprise means a lot of hard work, sacrifice, time, and effort. Successfully climbing the corporate ladder into the executive ranks is a rare feat, and well-rewarded. You know what it takes and the price you have to pay. You seem to live in hotels, on airplanes, and in rental cars and taxis, eating wherever you can and living on Starbucks. Your million miles are virtually worthless, since you seldom have the time to vacation. You’re investing for your future and your family.

…and getting fat…

You know that. You hide it under your strategic clothing, but you know.

You know.

It snuck up on you and you don’t want to face it: you’re getting bigger and you don’t know how you’ll find the time to do anything about it. Like me, you may look at the others you pass in airports and hotels and think, “Well, I look better than that guy!”

But you know that you aren’t healthy and it’s only going to get worse.

I’m here to promise you that you can change. You CAN be healthy “and” successful. You know this is true. How? In a moment, I’ll introduce you to The Ripped Exec, but first, let me tell you how I know you can stop living in this death spiral.

Suave Exec

Hi. My name is Steve Hultquist and I have spent years in business and the upper levels of executive management. My resume and LinkedIn page covers years of service to dozens of companies. I’ve got the credentials. Graduated from Michigan State Honors College with a BS in Electrical Engineering. Worked for IBM for more than 11 years, matriculating to Sr. Engineer faster than virtually anyone had ever done. Started my own consulting company and consulted to the five-ring sporting event in Atlanta, helped bring the Internet to Guam, built networks for some of the biggest companies in the world, and worked with the executive teams of many start-ups.

I was an athlete in High School, too. I was captain and co-founder of our ski team. I played Ultimate Frisbee before it was cool. Biked and ran. And even chose my career path so I could live and play in the mountains. I have learned more about health and fitness than most people learn in a lifetime, and I worked out with body-builders and elite athletes. I had the ingredients for a healthy and happy life.

As I traveled around the world as an executive supporting my family, my companies, and my customers, I could feel pretty good about what I had accomplished.

But I had a dark secret. It was so dark that I didn’t even know that I had it. I hid it even from myself. I hid it with my choices in clothes and activities. I covered it up with excuses. I avoided photographs. One day, when I planned to review a talk I had given that was posted on the Internet, it leaped out of that dark abyss and nailed me right between the eyes…

I was fat.

…and I was in denial.

Fat Exec

Yep, that’s me. In October 2012 presenting in a room full of network and security geeks at BSides LA. Fat face, fat gut, and the sad look of a man who didn’t know what to do about it. When I saw that picture I could no longer deny the truth. But, I didn’t know what to do. I ate reasonably well (I thought), I was reasonably active (I thought), and at least I wasn’t in as bad a shape as others. I watched the men and women around me at airports, hotels, and events and made the excuse that most of them looked bigger than I did. I figured I was healthier, and as healthy as I could be.

These were all excuses, and I knew it. I just felt like I didn’t know what to do.

I also had to face the fact that I was responsible for another startling and painful truth: my amazing and beautiful wife no longer found me attractive… and frankly, I couldn’t blame her. I WASN’T ATTRACTIVE! Blubber is ugly, and I was carrying a ton of it.

By January of 2013, I felt like I was dying. It was a slow, excruciating slide to death, but there was no life to look forward to living. When I would strap on my skis, I could only make a few turns before I needed to stop to breathe. And rest. My health was crap, and I finally hit bottom. I had to do something. But what?

This began a desperate reexamination of everything I knew about health and fitness, I looked for new information that I hadn’t known, I consulted with doctors and fitness experts, I searched and reviewed all the recent developments I could find, and I turned over every .

One of the doctors I consulted blamed it on low-T. You know what that is, right? The fact that I don’t have to tell you what the “T” means is evidence of the epidemic of testosterone therapy! The sirens’ call of a pill to solve your problems is so tempting! So, I had testosterone implants. I laid there on my side, naked and covered with a thin medical gown while a lady doctor cut a slice out of my butt and filled it with a dozen or so testosterone pellets. “There!” I thought, “finally, I’ll feel like a man, again.”

Ummm… nope!

Nothing helped — not even that. I felt a little more energy, but it wasn’t helping me drop my fat, and I was out of options. I started to believe that the slow downhill limp to death would only get worse from here. Why bother? I may as well just give up.

But, I didn’t.

Somehow, I connected with faith and will deep in the core of my being. I decided that I would take the advice of Dylan Thomas and, “…not go gentle into that good night.” I grabbed onto the famous quote from Hunter S. Thompson, “Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming ‘Wow! What a Ride!'”

It was time to dig deep and figure out what I needed to do that others couldn’t help me do.


I started my journey on April 1, 2013 at 192.2 lbs. On October 8th, 2013, I weighed 162.5 lbs. It was a bumpy ride, but I made it. My goal was 165, and I’ve stayed within a couple pounds of 165 ever since. That’s what the journey looked like…

Because I did it and because of how I did it, I know you can do it, too. It’s not a one-size-fits-all prospect. It’s not a bunch of platitudes like “work out and eat right.” It’s a new way of approaching your health and your life that will change you forever.

For example, some of the keys to success you will learn together only from The Ripped Exec:

  • The fastest way to tackle the biggest challenge every busy executive faces in going from fat to fit
  • The three keys to long-term transformation and actually becoming younger
  • The four areas that will change the way you see yourself and your fitness
  • The one thing you can do that will permanently alter how you see your health
  • The three kinds of food that make the biggest difference and the one key that most gurus miss completely
  • The five aspects of how you move that will determine your success
  • The four different ways to overcome your computer-driven lifestyle and the one that will last forever
  • …and more

You’re smart. I know you are. That’s what got you to where you are. What you need is clarity and consistency. Here is my promise to you: I will provide you what I have promised to myself for my entire life: honesty, integrity, and excellence. I will be honest with you about where you are, where you need to go, and what will get you there. I will tell you what to expect and I will keep my commitments. And everything you get from me will be the absolute best I can deliver. The content will be clear, and it will work.

Because The Ripped Exec program is at its genesis, I have some special offers for you as a Founding Partner:

First, you will receive the Ripped Exec book as soon as it is available.

Second, you will get access to the chapters of the book on-line in a special Ripped Exec members area.

Third, for the next six months you will have direct access to me to get your questions answered, get the insights you need, and get done what you want.

On top of these Ripped Exec special benefits, you will also get some special offers from those I know provide wisdom and exceptional insight into both your physical fitness and your overall health.

Are you ready to get healthy?

Will you decide that now is the time to make a difference for yourself and everyone that matters to you by getting in shape and living life by your own rules.

Ready to start? Let’s go!

Health and Fitness for the Board Room